58% of CEOs in the world admitted to greenwashing, according to a Google poll Shutterstock

58% of CEOs in the world admitted to greenwashing, according to a Google poll

Ekaterina Belousova

Despite the likelihood of greenwashing, 80% of executives surveyed rated their companies as above-average.

An anonymous Harris poll for Google Cloud found that 58 percent of CEOs worldwide and 68 percent in the United States said their companies were guilty of greenwashing.

Another 66% questioned whether their company's sustainable development efforts were real or not, according to Green Queen.

Nearly 1,500 CEOs and executives of C-suite companies with more than 500 employees took part in the study on the role of climate change. In particular, managers were asked about their commitment to sustainable development.

It also coincides with the latest findings from the New Climate Institute, which recently found that the claims of 25 leading companies on net emissions are greatly exaggerated.

Despite the likelihood of greenwashing, 80% of executives surveyed rated their companies as above average. 93% said they were willing to link compensation to ESG targets or already had similar efforts. However, 65% said they did not know how to do it.

In the Progress Survey, 36% said their companies are actively doing so with measurement tools, but only 17% said they use these tools to measure and implement strategies to reduce climate impact.

"But the prospects are hopeful," the report said.

Thus, 74% of managers said that sustainability can stimulate powerful business transformations. Respondents named technology and sustainability as the two main areas where they plan to increase investment starting this year, and see them going hand in hand to address issues such as the climate crisis. And 78% said they cite technology as a key factor in future sustainable development efforts.

The results of the survey were also based on the rules of disclosure of climate impact information for companies listed on the stock exchange and proposed by the European Commission on Securities and Exchanges.

These measures will force companies to report regularly on emissions, including the more complex emissions of Scope 3. It also requires transparency about climate reduction targets and risks.

It will be recalled that Europe wants to protect people from planned obsolescence and greenwashing.

As EcoPolitica reported earlier, the Government of Ukraine has approved the Concept on the Green Bond Market, which confirms Ukraine's political aspirations in the development of green bonds, forms a single integrated policy and reduces the risks of greenwashing.

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