The Copenhagen City Tourism Authority has introduced the CopenPay program to encourage tourists to behave more environmentally friendly this summer. Guests of the capital will be able to receive rewards such as free coffee, ice cream, bike rental, organic food, boat trips, and more.
The Independent writes about it.
The program involves 24 venues, including the National Museum, CopenHill, Green Kayak, and Absalon restaurant. In addition to the already listed pleasant bonuses, guests of Copenhagen can get free entry to museums, free cocktails, and additional skiing time on the artificial slope of Copenhagen.
“With CopenPay, we are enabling people to experience more of what Copenhagen has to offer, while reducing the burden on our planet. It's about creating meaningful and memorable experiences that are enjoyable and environmentally responsible," said Mikkel Aaro Hansen, Copenhagen City Authority's Director General for Tourism.
To prove their eco-awareness and get privileges and goodies, tourists can use train tickets and photos. But the organizers say that the CopenPay system is "built on trust."
The CopenPay pilot scheme started on July 15 and will last until August 11.
The publication notes that the Danish capital ranks third in the world according to the GDS sustainable development index and will encourage more than 12 million guests who visit the city every year to adopt environmentally conscious behavior.
Around 62% of Copenhageners already commute by bike or public transport, and participation in conservation activities and volunteering at urban farms are encouraged as part of the sustainable development movement.
Denmark is the leader among the most eco-conscious countries in the world.
