The largest Brazilian agency Artplan has launched the Atacama RE-commerce environmental project. It offers to pick up things thrown away in the desert by famous brands for free.
The Stable tells about this unusual initiative, which draws attention to the problem of textile waste.
The publication notes that buyers can choose items online, and will only have to pay for delivery.
“In other words, a person pays to take the clothes out of the desert,” the article says.
Why this project came about
The Stable says that large-scale clothing disposal has become an environmental problem in Atacama. It is estimated that about 39,000 tons of clothing are thrown away in the region every year. It creates huge mountains of waste. This phenomenon is the result of “fast fasion”, which leads to excessive disposal of new or barely used items.
How it works
The Atacama RE-commerce project involves a thorough process of clothing selection and restoration. A specialized team takes care of the items and ensures that they are in good condition for resale.
The items are cleaned, organized, and posted on a digital platform. People can go to the website, select items, and pay only the shipping costs-the clothes themselves are offered for free.
Photo: thestable.com.au.
“We believe that every item has a story and a purpose. Our mission is to rescue these items and give them a second chance by raising awareness of the excessive consumerism that drives the modern fashion industry,” said Mariano Gomide de Faria, CEO of VTEX.
His organization is responsible for the project's digital platform.
Earlier, EcoPolitic told you about Mexican fashion designer Camilo Morales, who sews bags from election advertising banners.
