"The Plastic Promises of Coca-Cola". BBC Documentary
The cold drink industry has been systematically criticized for its use of single-use plastic packaging. In 2018, Coca-Cola, the largest producer of such drinks, presented its ambitious goals to reduce the amount of plastic packaging that ends up in the environment.By 2030, the company says it will collect one bottle for every bottle sold, and increase the share of recycled plastic in Coca-Cola bottles to 50%.In this movie, we take a closer look at Coca-Cola's "Plastic Free World" program. Can this path serve as an example for other beverage producers? Or is Coca-Cola's plan only meant to divert attention from pressing issues? And is the company making any progress in implementing this plan?